Unscripted + Branded Storytelling

From casting and talent development to branded storytelling and content strategy, we partner with networks, agencies, and production teams to deliver stories that resonate.

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What We Do

Violet Crown Media specializes in unscripted casting, influencer engagement, talent booking, and content development and strategy. We partner with leading networks, streaming platforms, podcasts, and agencies to deliver standout talent across all genres of media.

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Unscripted & Branded Casting

Real People
Big Personalities

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Talent
Development

Refining talent for
standout storytelling.

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Engagement
Campaigns

Campaigns
with character

Our Work

Authentic talent. Memorable stories.

Now Casting

Check out our current casting calls. Click a show to learn more or apply.

Have a show idea or want to be considered for upcoming castings?

Meet Zena Van Ackeren

Zena Van Ackeren is a veteran media executive with over 20 years of experience in Unscripted content. As the founder of Violet Crown Media, she brings sharp industry insight, a deep understanding of storytelling, and a knack for discovering compelling personalities.

Her career includes leadership roles at Viacom/CMT, NBCUniversal, MGM Studios, and Original Productions (a Fremantle company).

Zena has developed original content, cast-driven projects, and branded entertainment for clients at major networks and platforms including FOX, Peacock/NBCU, Discovery, History, Bravo, A&E, YouTube, and TLC. She has secured high-value talent and influencer partnerships for top-tier clients, and has led branded content initiatives in collaboration with creative agencies.

Based between Los Angeles and Austin, Zena continues to champion authentic storytelling with a focus on discovering emerging influencers and breakthrough characters across all media platforms.

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In the Press

Zena and Violet Crown Media have been featured in a range of industry publications and media outlets. Explore highlights below.

The News Star

North Louisiana’s creative culture is no longer a secret

Deadline

MGM Television Adds Three Executives to Unscripted Team

Realscreen Summit

Speaker Profile: Zena Van Ackeren

Backstage

CMT Launches Casting Website

SILive

A Casting Call for Cranky Island Residents

Street Insider

Chino Valley Ranchers Drops Their Funniest Commercial Yet

Testimonials

“Zena has been an integral part of our development efforts at OP and we look forward to continuing our great collaboration with her.  Zena’s keen eye for exceptional talent and identifying compelling characters resonates with both audiences and networks alike. She brings a results-driven mindset, an unwavering work ethic, and a natural ability to collaborate with others. One of her greatest assets in the work she’s done for us is her ability to connect with people from all walks of life, and build genuine relationships that foster trust and drive success. These qualities, combined with her strategic thinking, make her an invaluable asset to any team.”

Jeff Hasler
President, Original Productions, a Fremantle Company

What truly sets Zena apart is her remarkable talent for connecting with people at all levels, coupled with an unwavering positive energy that elevates team performance. Zena combines creativity, expertise and leadership with her genuine enthusiasm for casting. As a natural collaborator, she excels at building bridges across departments while maintaining laser focus on delivering results.

Barry Poznick
General Manager, MGM Alternative, Big Fish, and Evolution Media

“Zena is a powerhouse in the entertainment industry, skillfully navigating the high-stakes world of content development and sales. Her ability to identify authentic characters and emerging talents is key to achieving success at the executive level. Zena expertly manages complex projects within established organizations, consistently delivering results, fostering strong industry relationships, and leading teams with confidence and vision. Her ability to balance creativity with business acumen makes her an invaluable force within any organization.”

Darren Toon
Vice President, Development, Talent & Programming, Original Productions, a Fremantle Company

“I can't say enough good things about Zena - she's a true powerhouse in the TV casting world. Zena has an exceptional ability to spot emerging talent before anyone else and consistently delivers results when it comes to assembling the perfect cast. What truly sets Zena apart is her infectious enthusiasm - she brings such incredible energy to every project that it's impossible not to feel inspired and confident that she can deliver the goods.”

Kitty Gambel
Senior Vice President, MGM Studios

Let's Connect

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